The brief

The client had taken over an existing business and was keen to raise the profile of the business and aim to attract a more diverse range of customers. Four Seasons is a ladies fashion high street store that specialises in prestigue designer clothing for mother of the bride, smart casual and accessories. The existing brand was dated and not coherent which also reflected the products that the client inherited. The brief was to rebrand the business with a more up-to-date image and one that reflected the class of the clothing offered and to increase the stand the presence on the high street.

The results

Blue Prawn created a classic logotype that reflected the heart of the business and the class of the product. Black and a gradient of silver fading to black enhanced this and added interest whilst the strapline represented the service offering of the business. The brand was then implemented through all forms of marketing collateral from local press advertising to direct mail and the shop livery. The website was rebuilt from the ground up with plenty of room to evolve as the business grows.

A close working relationship has resulted in Blue Prawn handling all marketing for Four Seasons ensuring that the brand is consistent through all media. The client's customers have reacted incredibly positively to the new look and the direct result has seen an increase in sales and the attraction of a younger market. The website has also seen a massive increase in user traffic resulting in substantial future development being planned. This is a classic example of a local business that has a minimal budget but has received superb value for money and substantially higher level of creativity and service that they didn't think possible for the money.

Client testimonial to be added