Case study: Inspire Fitness
The brief
An established fitness professional, with a stable client base was looking to expand her horizons, professionalise her offering and develop her business. The brief was to create a website that reflected her personality and fun approach to fitness, both from a brand and copywriting point of view. There was also a need to create a small, foldable leaflet that could be given out at the Bedford Race for Life where Inspire Fitness were leading the warm up and would have great exposure.
The result
A funky, cool and informative website was created that not only highlighted Teresa’s unique approach to fitness, but which encouraged interaction and used incentives and a class timetable to improve response rates. The leaflet was given out in thousands at the Race for Life, and as a result we’re thrilled to say that Teresa has been asked to front the warm up for the London Races for Life in 2009, and has won several new personal training clients to boot! Loads of Inspire’s clients have remarked that they love the new site and that it really reinforces what Inspire stands for.
Brand Identity
We have created the brand identity for Inspire Fitness, the very essence of the business has been captured in the thought bubble icon that represents the positive decision to make a change to one’s lifestyle. A fun, quirky brand that has created a real buzz since launch at the race for life charity event in Bedford.
Advertising
Striking and tongue in cheek messaging have been used to provoke a reaction and to grab your attention whilst allowing the audience to relate to a series of everyday gripes. A big dollop of humour creates a talking point through creating a series of 'scary words' such as 'bingo wings' and 'love handles' that can go away by getting inspired!
Marketing Collateral
The brand is showcased through various marketing collateral both online and offline. The key messaging has been broken down to problem, solution and results with real life case studies being featured under the banner ‘Stars of Tomorrow’.
Website
Blue Prawn have designed the website for Inspire Fitness which is fully editable for the client to keep costs down to a minimum allowing development in 09. Site traffic has grown steadily since launch….which is always nice!
